Hepsiburada achieved significant success in the international arena at the 2025 Working Capital Awards with its comprehensive transformation program in merchant financing.
Hepsiburada achieved significant success in the international arena at the 2025 Working Capital Awards with its comprehensive transformation program in merchant financing. The company became the winner of the Gold Award in the “Best Working Capital Programme” category, secured first place in the Best Integrated Working Capital Project category, and was deemed worthy of special commendation by the jury in the fields of Best Use of Supply Chain Finance and Best Use of Technology in a Working Capital Project.
These awards serve as a global confirmation that Hepsiburada positions merchant financing not merely as a payment tool, but as a strategic lever that strengthens the ecosystem it operates in.
Implemented in collaboration with Faturalab, the program stands out with its multi-bank structure, same-day cash access, and fully digital and integrated flows.
As one of Turkey’s highest-volume e-commerce platforms, Hepsiburada facilitates payment collection for more than 100,000 sellers.
For this large merchant base, largely made up of SMEs and micro-enterprises, cash-flow delays had direct consequences across critical areas, including price competitiveness and inventory planning.
To sustain its operational speed at scale, Hepsiburada required a robust and inclusive financing infrastructure that could support the needs of its entire merchant ecosystem.
Through its collaboration with Faturalab, Hepsiburada has established a new benchmark for working capital management in e-commerce.
The merchant financing solution is fully embedded within Hepsiburada’s merchant portal, enabling sellers to:
The awards, presented by the Working Capital Forum, are based on globally recognised evaluation frameworks in merchant finance and working capital management.
Assessed across multiple dimensions (including financial efficiency, technology adoption, scalability, and impact on e-commerce and sellers), the results place Hepsiburada’s model on par with leading global players.
Mike Hewitt, CEO of the Working Capital Forum, commented on Hepsiburada’s achievement:
“Hepsiburada has demonstrated how powerful SCF can be when corporates really listen to their suppliers.
By embedding in its site a solution that is flexible, intuitive and fairly priced, it has not only strengthened its suppliers and sharpened its competitive edge, but generated resources to support more marginalised entrepreneurs through its sustainability efforts.”
Faturalab also welcomed the international recognition of the joint achievement.
Faturalab CEO Emre Aydın added:
“The awards we have received together with Hepsiburada reflect the real-world impact of the merchant financing models we have been developing for years. By expanding bank integrations, strengthening data-driven decision support, and building a more inclusive structure, we aim to take this collaboration even further.”
